Alex Ardenti producer/director
Originally from Rome, Italy, Alex Ardenti moved to Wollongong, Australia at the age of three. While his parents were
busy opening the family's first restaurant, Alex was avidly taking pictures of the world around him with an instamatic camera he received
for his seventh birthday. His dad's super 8mm movie camera soon became his next toy to play with and he made his first commercials at this time using his sister and pets as actors.
Upon the Ardenti family's return to Italy, Alex by now a teenager, began lifting weights and by seventeen had become the country's youngest Mr. Italy. He followed that victory by winning the European Junior Bodybuilding Championships at nineteen while in the ItalianMilitary Police. He admits that movies like Rocky and Conan motivated him to start building his body and completely changed the course of his life. It was his success as a young bodybuilder that led him to believe that his dreams were attainable and that anything was possible if he dedicated himself to it and worked hard enough at it. Fascinated by the California lifestyle he read about in magazines and saw on TV and American movies Alex made the move to Los Angeles in the late '80s. Photography and filmmaking had taken a back seat to his bodybuilding career during his competitive years in Italy but re-emerged in full force once he came in contact with Hollywood. He felt they were his true calling all along. Even though in Rome he often played bit roles such as Hercules (Young Hercules in the Lou Ferrigno film) and countless live TV performances and interviews, it was in Los Angeles that he stepped in front of the camera professionally at this stage in his life and supplemented his photography business by appearing in dozens of national commercials along with several TV show appearances. He was selected by Ridley Scott for a 7 UP commercial, played Kelly Bundy's last boyfriend on Married With Children and appeared several times in sketches on In Living Color and The Tonight Show with Jay Leno during the '90s and early 2000s.
In 2007 he founded Ardenti Films, a boutique commercial production company specializing in the health & fitness industry. The company has since produced spots for American Gladiators Fitness, UFC Gym, Coast Fitness, Mutant, Pre Fight, Horsepower, Upload, Multi Power and Scorpion Helmets to name a few. In the summer of 2013 Juntobox Films, a company co-created by Forest Whittaker, gave him a green light to direct his first feature film "The Driver" scheduled for summer 2016 but lack of funding halted the project. In September 2017 Alex began pre-production on a feature length documentary on the sports supplement industry titled SUPPS: The Movie released in September 2019 and in January 2019 began production on the very first in-depth documentary series on the world of fitness and bodybuilding: ACCESS MUSCLE. The first installment is set to release in August 2020.
Currently filming a feature documentary on the life and career of three time Mr Olympia Frank Zane titled Frank Zane Defined.
Alex has also produced countless advertising campaigns in the last 25 years. He has well over 1,500 published magazine covers to his credit and is considered by many to be one of the most creative and artistic forces in the fitness industry.
Alex lives in Los Angeles and has three young boys: Ashton, August and Atticus. He visits family and friends regularly in Italy and Australia.