Originally from Rome, Italy, Alex Ardenti moved to Wollongong, Australia at the age of three. While his parents were busy opening the family's first restaurant, little Alex was busy taking pictures of the world around him with an instamatic camera he received for his seventh birthday. As Alex puts it "... the world just looked more interesting and exciting through that viewfinder." His dad's super 8mm movie camera soon became his next toy to play with.
Upon the Ardenti family's return to Italy, Alex by now a teenager, began lifting weights and by seventeen had become the country's youngest Mr. Italy. He followed that victory by winning the European Junior Bodybuilding Championships at nineteen. It was his success as a young bodybuilder that led him to believe that his dreams were attainable and that anything was possible if he dedicated himself to it and worked hard enough at it.
Fascinated by the California lifestyle he read about in magazines and saw on TV Alex made the move to Los Angeles in the late '80s. Photography and filmmaking had taken a back seat to his workouts during his competitive years in Italy but re-emerged once he came in contact with Hollywood. He felt it was his true passion and calling all along.
He also stepped in front of the camera at this stage in his life and supplemented his photography business by appearing in dozens of national commercials as an actor along with several TV show appearances. In 2005 he directed and produced Leftovers, a short film that was selected for the Los Angeles Short Film Festival in Hollywood.
Today the name Alex Ardenti is synonymous with the fitness photography industry. He collaborates with over 35 international publications and has produced countless advertising campaigns in the last 20 years. Considered by many to be one of the most creative and artistic forces in the business, Alex in recent years has been gravitating towards directing TV commercials and feature films with several projects being developed at the moment.
Alex lives in Los Angeles with his wife Stephanie, two baby boys Ashton and August and his "first son" Buttons, a labrador retriever. He visits family and friends regularly in Italy and Australia.